Corporations, academic institutions, retail brands, and non-profit organizations turn to me to translate their communications strategy into clear, easy-to-read content. I write thought-leadership blogs, website copy, social media ads, position papers, video scripts, TV and radio spots, e-blast campaigns … just about anything to help clients connect with their audiences. Below are several projects that I’ve worked on recently, with click-throughs to the full content.
BROWN UNIVERSITY
The School of Public Health at Brown University came to me with a draft of their Strategic Plan, requesting that I “add some energy to the language and make it a really great document.”
SCHNEIDER ELECTRIC
Amid the COVID-19 pandemic, Schneider Electric wanted to convey appreciation to their electrician partners and re-affirm the company’s ongoing support in good times and bad.
WASHINGTON TRUST
We all love our smart devices, but sometimes the most important connection is a human one. This series of spots invites people to “Ask Washington Trust” when they are faced with tricky financial questions.
“Mortgage”
“Switch”
“Savings”
“Retirement”
RHODE ISLAND TEXTILE INNOVATION NETWORK
Innovation is changing the face of textiles, but many people still think of the industry as being old and dusty. To change such perceptions, I developed website and video content for the Rhode Island Textile Innovation Network.
SOUTH COUNTY HEALTH
While messaging for the South County Health Cancer Center trumpets expert care and close-to-home treatment convenience, it also highlights the center’s partnerships with providers throughout the region for coordinated care when needed. Bottom line: getting the best care starts here.
RE/MAX RHODE ISLAND
An agent recruitment campaign for Rhode Island’s RE/MAX broker-owners addressed misperceptions some agents had about becoming a RE/MAX realtor while reaffirming the brand’s long-standing competitive advantage: income maximization for top producers.
FLYWIRE
For students studying abroad, paying tuition used to be complicated, cumbersome, and costly. But Flywire changed all that. Now, with the fintech company’s solutions, schools are making tuition remittance part of a great student experience.
SCHNEIDER ELECTRIC
Two years ago, in the spirit of collaboration and open innovation, Schneider Electric, Danfoss, and Somfy created the Connectivity Ecosystem. Today, the partnership is providing innovative digital solutions to help building managers and homeowners tackle challenges unleashed by COVID-19.
401 TECH BRIDGE
401 Tech Bridge is a non-profit start-up that advances technology in the textile and composites sectors to build economic growth in Rhode Island. I was asked to generate copy for a simple first-iteration website that would tell the organization’s story quickly and clearly.
johnwalshcopy 