How The Super Bowl Became “Super”

And to think it was originally called the AFL-NFL World Championship Game. Rolls right off the tongue, doesn’t it?

That was back in 1967, when the Green Bay Packers and Kansas City Chiefs faced off in what we now refer to as Super Bowl I. The Packers won, 35-10. The halftime show featured two college marching bands. And there were only 61,946 spectators in the stands, hardly a sell-out in the Los Angeles Coliseum.

It was the Chiefs’ owner, Lamar Hunt, who first used the term “Super Bowl.” He coined the name in 1966 during merger meetings between the AFL and NFL. In a letter to NFL commissioner Pete Rozelle, Hunt wrote, “I have kiddingly called it the ‘Super Bowl,’ which obviously can be improved upon.” It wasn’t, and today Super Bowl Sunday is part of the American vernacular. The game attracts more than 100 million TV viewers worldwide.

Hunt got it right with “super,” the Latin adverb and preposition that means “above, over, on the top of.” Probably seemed a bit grandiose for that first game in 1967, only to be further inflated two years later with the introduction of Roman numerals in the name. But in Super Bowl IIIJoe Willie Namath made good on his brash prediction that his Jets would beat the highly favored Colts, sprinkling pixie dust on the event and launching it toward its place today as an unofficial national holiday.

Enjoy the game – go Pats!

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