Stop using bad words.
I don’t mean the kind you can never say on television.
I’m talking about the words that appear on your company’s web site and in your annual report and wherever else you promote your services – words that leave you thinking, “That’s not us. Not even close.”
Your content doesn’t tell your story. It fails to convey your brand’s personality and positioning. Worse, it might be scaring prospects away.
Yet, it’s out there right now, for all the world to read.
Funny thing is, when you share your story in spoken words – on a conference call, in an elevator, during a flight – your close rate’s pretty good. Like 99% good. But in written words? Not so much.
I’d love to fix that for you. Because before prospects meet you, they usually meet your content. Can you afford to have words that are weak ambassadors?
For more than 25 years, I have helped companies replace ineffective, ho-hum copy with writing that is clear, direct, and persuasive – content that advances engagement and gets results.
I can do the same for you. And we’ll have fun along the way.
Ready to re-tell your story? Contact me and let’s get started.